Artist
SPREAD
SPREAD is a creative Unit consisting of Hirokazu Kobayashi and Haruna Yamada. Fusing the thought of landscape design, which perceives the environment over a long period of time, with the methods of graphic design, which conveys vivid impressions to the eye, they make creations that “spread” outwards to incorporate the environment, living things, objects, time, history, color, text, and memories of every kind. Based on the characteristic of “color and concept,” they constantly strive for ideas that engage society. Major works include Roppongi Color Canyon installation in Tokyo Midtown, visuals for 10th Anniversary of The National Art Center, Tokyo, Biology of Metal exhibition in London, the factory tour event Tsubame-Sanjo Factory Festival, spatial design tool HARU stuck-on design, beauty brand Celvoke, Soutaiseiriron CD jacket, and Dance Base Yokohama VI. Since 2004, they have developed Life Stripe, an idea that expresses records of daily life through striped patterns. They have held solo exhibitions in Japan and over-seas, including Tokyo, Italy, and Switzerland. Major awards include Red Dot Design Award “best of the best,” iF design award, D&AD award, German Design Award, Pentawards, Design for Asia Award, Good Design Award, and the Yomiuri Advertisement Award among others.
https://spread-web.jp/
